moon the giant

moon the giant
v.
To recklessly disparage a much larger and more powerful rival, particularly a business competitor.
Example Citation:
"Trojan horse strategies depend on the enemy being asleep. If you moon the giant or awaken the enemy, you might get burned."
— Michael A. Cusumano and David B. Yoffie, "Competing on Internet Time: Lessons from Netscape and Its Battle with Microsoft," The Free Press, 1998
Notes:
The verb to moon means "To expose the buttocks in public as a prank or disrespectful gesture," You might be interested to know that the Random House Historical Dictionary of American Slang traces this sense all the way back to a 1958 film called Beatniks in which a character named Moon says, "One more word...and I'm gonna moon you."
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